One of the paradigms of Web 2.0 marketing is the “self proclaimed expert”. The idea is to present oneself as an expert by writing an article or blog, or publishing a podcast. “I’m an expert- just ask me and I’ll tell you!”.
I was listening to a podcast about starting new businesses. A few episodes in, the podcaster made a comment about never successfully starting a business. I was shocked and slightly taken aback. Not much of an expert, if you ask me.
Don’t get me wrong, failing is the first step to learning. But if you never succeed, all you can teach is what doesn’t work. Through this blog I plan to show SMB owners and managers what does work and how to make strategic software decisions.
To demonstrate my experience, I’ll share tidbits of my bio, share customer solutions, and provide feedback from my customers. Along the way, I’ll share tips and processes that will help you assess and resolve your current and future software needs.
Stephen