Joe Schmo is staring at his screen. The cursor is flashing between $1499.00 and the “Submit” button. What is running through his mind? “Are these guys going to rip me off?”; “Are they going to process my order quickly?”; “Is some ex-con processing my credit card?”. I think you get the picture.
Having a relationship with Paypal and Google can increase buyer confidence. When a shopper is on your site, they may have never heard of you. Allowing a shopper to checkout through Paypal or Google means brand recognition. Paypal and Google have verified you as a merchant, and they trust you. So should Joe.
The funny thing is, just seeing those logos makes the buyer feel better. Joe may not checkout using Paypal or Google, but he’s less likely to leave his cart in the aisle and walk out the door.
Thanks for tuning in, but I gotta go; cleanup on aisle nine.
Stephen
DS Technologies, Inc